Wednesday, October 06, 2004

Stern gets Sirius

Howard Stern making jump to satellite radio
Well there you go, FCC. You wanted Howard Stern off the air -- you got your wish (sort of).

Stern annouced today that he will move his show to Sirius satellite radio when his contract with Infinity Broadcasting expires in 15 months.

“It has been my dream to have the top-rated show in radio since I was five years old,” Stern said in a statement. “Sirius — the future of radio — will take this dream to a whole new level as I bring my fans my show my way. It will be the best radio they will ever hear.”

Sirius reportedly signed Stern to a 5-year deal worth $100 million! Is he worth it? I used to be a regular Stern listener, but haven't listened regularly in years. Even if I was still a regular listener, I don't think I liked his show enough that I would be willing to pay for it.

It will be very interesting to see how this changes things in the future? Will Sirius sell more subscriptions? Will XM Radio try to pick up a shock jock of its own to compete? Will other shock jocks change their tune now that the FCC's No. 1 target is out of the picture? Time will tell.

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