'Lost' & found

I'm getting pretty psyched for the long-awaited return of "Lost." Here's a sneak peek of the season premiere...

'Destiny Calls'

Ok, "Lost" fans, what's this all about?

Say what?

The season finale of "Lost' was great.

One of my burning questions was, what was the backwards voice saying to Kate on the phone in her "dream?" As with so many of life's mysteries, the answer you seek can be found on YouTube...



By the way, did you catch the ad for Octagon Global Recruiting? Their website says they're looking for volunteers on behalf of the Dharma Initiative for "an important new research project." The ad said they'd be in San Diego July 24-27.

Those are the same dates as Comic-Con 2008 in San Diego. Coincidence? I think not!

What?

Confused by all of the twist and turns on "Lost?" This shouldn't clear anything up at all...

And now a word from our sponsor...

“A crummy commercial? Son of a bitch!”—Ralphie Parker, “A Christmas Story”

Anyone else feel a little let down by “Lost?”

During “Lost” last night they ran another commercial for the fictitious Hanso Foundation—this time plugging the web address http://www.sublymonal.com/.

So I go check it out. What you find are six TV screens rotating around in a circle with the word “OBEY” in the center. Could this be somehow related to the new hatch Eko and Lock found in last night’s episode—the one filled with TV monitors observing other hatches on the island?

I clicked around and eventually got some sort of message that features the words “Code” and “Heir Apparent.” It makes no sense. So I Google the word “sublymonal” and find a Wikipedia entry that included the following:

This term was also used in a sprite commercial according to this website: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=42893 The site sublymonal.com shares the same nameservers as coca cola.

Lymon is a conflation of lemon and lime and the long running advertised flavor of Sprite, the commercial's sponsor.

The link in the entry leads to a Marketing Daily article on Sprite’s new ad campaign, which includes this tidbit:

The spots carry the line, "Welcome to Sublymonal advertising. Don't worry, it will only affect your brain." The ads sign off with "Obey," which echoes the 12-year-old "Obey your thirst" Sprite tagline.

I swear, I felt just like Ralphie. What a rip off!

As for the episode itself—there was literally a question mark on the ground? **groan** Why not have a big “X” to mark the spot? And why doesn’t Locke seem to be interested in following that vacuum tube to see where it leads? That was the first thing I thought of.

Bang! Bang!

Wow. The ending of tonight’s “Lost” was great. I sort of knew something like that would happen with those characters, but I didn’t know when or how—and I wasn’t expecting it tonight!

Can we see that again?

If any of you Losties would like to get another look at that map that was on back of the blast door that lowered down on top of Locke, here you go (click it for a larger view)...

There are several phrases written Latin. Here they are with translations:

Ut sit magna, tamen certe lenta ira deorum est—The wrath of the gods may be great, but it certainly is slow

Malum consilium quod mutari non potest—It's a bad plan that can't be changed

Sursum corda—Lift up your hearts (to God) (this phrase appears three times)

Credo nos in fluctu eodem esse—I think we're on the same wavelength

Aegrescit medendo—The disease worsens with the treatment. The remedy is worse than the disease (this phrase is written near the two "incidents")

Cogito ergo doleo—I think therefore I hurt

Hic sunt dracones—Here are dragons (In the New York public library sets a small copper sphere known as the Lenox Globe. This 1503 artifact dates back to a time when the world, in its entirety, was yet to be explored. If you look closely at the Eastern coast of Asia near the equatorial line you can find the Latin words, hic sunt dracones, which translates to, here are dragons. These simple, etched words signified the end of "discovered" lands, words warning sailors of the uncertainty and dangers of the unknown. This warning held many a brave man in check but for a select few; it issued a silent challenge to push forward. These men recognized the fact that no true opportunity or progress can come without risk. They were willing to face their dragons.)

These are not all literal translations. When you run some of the phrases through a Latin translator tool online they come out sounding a little like gibberish, but these English phrases are pretty close.

Thanks, Kelly.