The rest of the story...

Now we know the story behind that live action version of the “Simpsons” intro that spread like wildfire on the Net last week. According to the Hollywood Reporter, it was part of a very clever marketing campaign by British satellite broadcaster BSkyB, which carries new episodes of “The Simpsons” in the U.K.

"If we had only showed it on air, you might turn to someone and say that was really cool," said BSkyB communications director Matthew Anderson. "Putting it online, there's a fantastic discussion between millions of people -- it's bringing the Simpsons to them instead of having them tune in."After less than a week, the video has been viewed millions of times at online video sites like YouTube and Google Video.