Wednesday, December 01, 2004

Cashing in on free publicity

'Jeopardy!' Whiz Ends 74-Game Win Streak :
More on the fall of Ken Jennings...

Kansas City, Mo.-based H&R Block Inc. capitalized on the chance for a little publicity by offering him free tax and financial services for life, which Jennings accepted.
"If he had to lose, it was nice that he lost to us and we could offer him something," David Byers, senior vice president for tax operations, said Tuesday.
Jennings will probably owe about $1.04 million in federal and Utah taxes on the winnings, Byers said, citing preliminary calculations by H&R Block.

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