The Rookie

Degree deodorant has teamed up with "24" for a clever campaign. They're producing a series of shorts that serve as a "24" spin-off called "The Rookie: CTU."

Here's the premise. There is some sort of terrorist crisis. Everyone at CTU snaps into action and is given a job to do--including the Rookie agent. His job? Go fetch coffee. But while at the coffee shop he observes a bunch armed men entering the bank across the street.

Is this how Jack Bauer got his start?

You may have seen the trailer during "24" (see below). I saw an abbreviated version of the first short aired as a commercial tonight. You can see the full short and future episodes here.