Wednesday, July 14, 2010

Fun with negative space

Listening to the Current Geek podcast recently, they referenced "the arrow in the FedEx logo."

I have to admit, I wasn't sure what they were talking about.  I hadn't ever noticed an arrow in the logo before.  I tried to picture it in my head, but I wasn't seeing it.

Then while driving home work earlier this week I was behind a FedEx truck -- and there is was!  It's as plain as the nose on my face.  How did I never see it before?  Now I can't look at the logo without the arrow jumping out at me.
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