Friday, May 22, 2009

Stay tuned

With the success of sites like Hulu and the increasing ease of streaming high-quality video straight to your television, one has to wonder what the point will be of the network affiliate in the near future.

Networks used to need local affiliates to broadcast their content. Do they still?

NBC head honcho Jeff Zucker insists the network-affiliate model isn't going anywhere, telling affiliates this week:
“We are not abandoning the business of broadcast network television. We are not going direct to cable. We are renewing affiliation agreements. And we are going to be in business together for a long, long time.”

Well, that's nice to hear. Time will tell how long that holds up.


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