Gee whiz

And Now, a Few Words From the Urinal:
Advertisers will stop at nothing to find new ways to reach consumers. Enter the Wizmark. It's a "liquid activated" device that will play a recorded message when it gets wet. It will be placed in urinals, where a captive audience will have to listen to its sales pitch once the device is...ahem...peed upon. It's also sensitive to light and motion.

The Country Music Channel plans to use the Wizmark to promote its network and Molson is already using it in some city's in Quebec.

I kid you not. It's in the New York Times, so it must be true. Here's an excerpt:

There were several obstacles to overcome before the Wizmark came to market. First, [the inventor] had manufacturing problems in China, where standards, he said, are slack. Then the speakers were too loud, so he had to create a thicker plastic casing. And then there was the splash factor, an issue better left unexplained.

From Lost Remote.