The TUC

A co-worker just brought up a very good point about the Times Union taking on the naming rights of the Pepsi Arena. Why in the world would they change the name from “Arena” to “Center?”

He points to the example of Bank One Ballpark in Arizona, aka “The BOB” (as in short for Robert). Bank One spent who knows how much money on those rights, and no one calls it Bank One Ballpark. Everyone calls it the BOB.

The Times Union Center could easily become known as “The TUC” (as in tuck). If they had left it as “Arena” no one would go around calling it “The TUA.”

What's in a name?

So the word is Albany’s Pepsi Arena is going to become the Times Union Arena. The official announcement is expected later this morning.

The arena, which is owned by Albany County, was originally called the Knickerbocker Arena (known as “the Knick” for short). The county sold the naming rights to Pepsi 10 years ago for $300,000 a year.

When the deal expired, the county upped its price to $350,000 a year for 10 years, and no one bit—not even Pepsi. So presumably the price has been lowered (by how much we still don’t know) and the TU has jumped on it.

This makes it one of the few venues named after a newspaper. The St. Petersburg Times Forum is the only other one that leaps to mind.

So let’s get to the big question: what do we nickname (or perhaps “knickname”) the arena. Shortening it “the TU Arena” is obvious.

Since the paper also used to run the now-defunct Knickerbocker News, how about calling it “the Knickerbocker News Arena?”

My pick: they should call it “the Rex” after TU editor Rex Smith.

UPDATE: It's official. The TU is reporting on its site the arena will become the Times Union Center effective Jan. 1. It's seems they're going to pay the asking price of $350,000 for 10 years.

From the article:

''We are taking one of what will be many steps toward becoming a more diversified media company,'' [Times Union Publisher Mark E.] Aldam said.

He called the investment ''a great marketing opportunity'' for the newspaper.