Listening to the Current Geek podcast recently, they referenced "the arrow in the FedEx logo."
I have to admit, I wasn't sure what they were talking about. I hadn't ever noticed an arrow in the logo before. I tried to picture it in my head, but I wasn't seeing it.
Then while driving home work earlier this week I was behind a FedEx truck -- and there is was! It's as plain as the nose on my face. How did I never see it before? Now I can't look at the logo without the arrow jumping out at me.