No more Blockbuster late fees (sort of)

Blockbuster Cancels Late Fees
I don't think this business about Blockbuster dropping their late fees is such a big deal. They say they're dropping their late fees in order to deal services like VOD and Netflix, but when you read the fine print you''ll see that nothing is really changing.

Blockbuster will still assign a due date. You get a one-week grace period after the due date. After the grace period, your account will be charged for the purchase of the movie or game. If you don't want the product, you have 30 days to return it for for store credit, minus a "re-stocking" fee.

How is this any different? You get a one-week grace period -- so now Blockbuster will essentially let you keep a movie for two weeks instead of one. But otherwise, you are still being charged an extra fee if you keep a movie too long.

Blockbuster is going to have to come up with a better plan if they want to be serious about competing with the options out there.